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On the afternoon of November 20, the Fourth International Forum on Technology Innovation and IP protection (TIIP), which had been long awaited by the people in field of IP and science and technology industry, was held in the Wanzhong Hall of the National Engineering Laboratory Building, Nanshan District, Shenzhen. With the theme of IP and cross-border trade, the forum invited well-known experts, scholars and industry experts to have an in-depth discussion on the hot topics of this year.
The forum is guided by the Party committee of the South District of Shenzhen high tech Industrial Park, hosted by Shenzhen Enterprise Science and Technology Innovation Association, and organized by Shenzhen Johnson IP Agency (general partnership), Guangdong Fair law firm, JOHNSON International Intellectual Property Co., Ltd. (Hong Kong), Shenzhen State High-Tech Industry Innovation Center and LONGCHENG SERVICE Group Co., Ltd.
The representative of the host, Liu Wenqiu, the president of Shenzhen Enterprise Science and Technology Innovation Association as well, started his welcome speech to arriving freshmen at the beginning. He addressed that even though the forum has experienced twists and turns due to the epidemic, our original intention to promote interchange of ideas and cooperation between domestic and foreign innovation entrepreneurs, and the people in IP industry who serves the innovation entrepreneurs has always remained unchanged. No matter how difficult it is, we will still strive to achieve the goal of holding the Forum once a year.
The next part was guest lecture.Lv Guoliang, the consultant of WIPO China Office, brought us the Hague Agreement on international registration of industrial designs and the innovation protection of industrial designs. Mr. Lv started firstly from the trend of increasing global design applications and the meaning of innovation protecting of designs. That led to the Hague Agreement, the Treaty for international registration of design. As a simple, economic, efficient and flexible system, the Hague system is of great significance to industrial designs. Mr. Lv also talked about China's efforts to join the Hague system and its support and encouragement for protecting design innovation and applying for design.
Li Yi, Secretary General in China branch of the International Association for the protection of IP(AIPPI), shared the new trend of IP protection in global competition. He introduced firstly the developments, historical achievements and recent strategies of AIPPI. Then, taking the recently adopted resolution on whether AI robot can be regarded as an inventor as an example, made us quickly understand the history of AIPPI Association and their long-term efforts in promoting international IP protection.
Shao Wei, vice president of Les China of licensing Executives Society International, shared with us the latest needs and progress of cross-border IP protection in the epidemic era. As the title suggested, he analyzed in detail how we should fully grasp the opportunities and develop IP rights in this new era of changes and opportunities. Finally, he summed up that in order to know about the operation dynamics of international IP development and maintain good resources, we should find or build new platforms and move with the times.
The forum also invited various representatives from famous enterprises or institutions to make wonderful speeches.
Lu Chen, a professor level senior engineer at the Institute of information technology of Shenzhen Institute of information Technology. He proposed to adopt an open IP strategic positioning, which includes four aspects: IP reserve, IP risk, IP operation and IP competition. Specifically, it is necessary to increase the number of IP reserves in company, improve the quality and value of global IP and reduce the IP risk and license fee expenditure in high-risk regional markets such as Europe and the United States, so that we could effectively revitalize IP assets and improve the contribution value to the company's revenue, and finally make best use of IP strength to improve the commercial competitive advantage of products.
Bi Xun, the representative from Netac Technology Co., Ltd., shared us how to use customs recordation for IP protection from four perspectives: the IP applications status of company , the customs IP protection system, specific case sharing and precautions for patent protection, then explained the significance and impact of customs recoradation on IP protection. His speech is very helpful to deepen our understanding of customs.
Jia Zhizheng, deputy chief engineer of Patent Management Department of Ninestar Co., Ltd., shared with us his understanding about IP risk management and control of cross-border e-commerce. He illustrated the keynote in three steps: "litigation risk of traditional channels", " IP risk of cross-border e-commerce" and "IP risk prevention", Finally, he stressed the top priorities of risk prevention, firstly, to regularly monitor the patents and trademarks involved in products, form an early warning mechanism; Secondly, to have an audit mechanism for the publicity of e-commerce, like pictures, titles, descriptions and videos, so as to avoid unfair competition; Finally, to make full use of forward-looking procedures such as "third-party public opinion" procedures and objection procedures to effectively avoid product infringement.
Zhang Tianran, CEO of Suzhou DreamWorker Information Technology Co., Ltd., proposed to let IP right protect interest of the company which has business across the world. He added that whether product applied for patents, trademarks or copyrights, we should strengthen the awareness of IP and take various means for IP protection as a barrier to company development.
In addition, esteemed IP firms at home and abroad also made address respectively,
Wang Dongfang, a lawyer of Ladas & Parry LLP law firm in the United States, shared us with IP risk prevention of overseas enterprises. She analyzed the complex situation of IP development in the world, and pointed out that the potential infringement risks can not be completely eliminated and it is impossible to avoid risks totally when we used the IP resources. Ms. Wang alerted us to make a comprehensive layout of IP, and gave us the general direction and solutions when the risk come. Meanwhile, she introduced the tools for monitoring and avoiding risks, and expounded the relevant knowledge about customs recordation at the end.
Andrew Toh Feng Wei, founder of DREVEN CAPITAL IP in Malaysia, told us about the IP development of Southeast Asia in recent years. He explained the whole process of trademark registration in Southeast Asia, such as submitting applications, translating documents, reviewing applications and other trademark registration steps, and cited the laws and regulations of many countries in Southeast Asia to provide legal support for his address. Finally, he added that customers who need to register trademarks in Southeast Asia are very welcomed to communicate and cooperate with him.
Mr. Peter Burö, patent attorney Krahbichler Intellectual Property Advisors in Europe, shared his speech about Highlights of an Intellectual Assets Strategy. He said that the most important intellectual assets of an enterprise are scientific and technological assets and IP assets, and stressed that advanced scientific knowledge and technology are the powerful support for an enterprise to have strong competitiveness. From why, what and How three aspects, Mr. Peter Burö comprehensively explain how to make a reasonable business strategy to intellectual assets.
Ms.Vanessa Ferguson, partner of Von Seidels Intellectual Property Attorneys in South Africa, explained how to use legal means to protect the legitimate IP rights and interests of company against the infringement cases in Africa. She spent much time talking about the economic and urbanized achievements of some most technologically advanced countries in Africa, and stressed the influence of China in Africa’s Infrastructure and Digital system. Then,o n the main part of her speech, Ms. Ferguson expounded the regional approach to IP protection & enforcement measures in Africa and gave us advisable tips and suggestions.
Finally, Lawyer Wang Yongwen, partner of Shenzhen Junsheng IP Agency (general partnership) brought us with his speech. He come specially to told us the key points about the latest revised version of the patent law of the people's Republic of China on designs. By citing the specific contents of the articles of law, Mr. Wang clearly clarified the connotation and meaning of the changes in this new version of the law, and three critical sentences was summarized to describe this change: strengthened the force to protect IP rights and interests of IP owner, promoted the implementation of patents, and improved the authorization system.
A grand unveiling ceremony for the establishment of the cross-border trade and IP alliance was also held during the forum. Online audience responded warmly, and on-site guests applauded and took a group photo on the stage.
The forum was mainly reported by kinds of renowned media on site. In addition, more than 1000 guests who watched online in the live broadcasting room or participated on site all express actively their views while listening to the speech, adding a very active atmosphere to the forum.
In 2021, the International Forum on Technology Innovation and IP Protection (TIIP) has been successfully held for four sessions. Even during the epidemic period, we firmly continue to surpass ourselves and forge ahead. We hope that the successful holding of this forum will make a contribute to IP industry on the long road of development, and make the concept of scientific and technological innovation gradually gained the recognition of the public. Let's go hand in hand to tide over the difficulty and create brilliant.